In present times, the lives of Indians have become fast
paced,and everyone seems to be on the go. Increasingly people shopping in malls
etc. prefer the people used to travel, do their shopping from malls and because
of less time, would like to just take some food stuff and just walk away.
Keeping in mind this need of the people, many of the food and beverage
companies decided to have set up small shops which offer takeaway services and
these small Shops are Called kiosks.
The Manufacturers of Kiosk have designed these Unique food
kiosks in such way that these could be set up in just 10-15 days with very low
investment as compared to traditional and end up generating high returns to the
business houses. The Food kiosks Provide hygienic and convenient-to-eat food in
short span of time and that to at affordable prices (due to low operating costs
of owners). The two inter-dependent and most important aspects of business are
its targeted customers and the area of operation. Therefore, it is really
important to set up these kiosks at right places which are crowded and at the
same time witness customers who are in hurry such as hospitals, malls,
corporate houses, and transit locations etc. where the environment is busy and
the customers usually prefer a takeaway concept rather than dine in. The
Companies operating kiosks should tries try not to miss any of the items which
are being offered by the big stores so that the customers should feel satisfied
with the offerings and must not miss big restaurants. The companies would also
like to make changes in their menu after every two months by adding more dishes
or by giving some offers so that the customers should not feel bored.
Utmost importance should be given to the maintenance and
hygiene of the kiosks as it is a small area and if not managed properly food
can litter around and that can really put off customers. In this concern,
generally the kiosk Manager is responsible for the cleanliness around the Food
kiosk and the company owner/ brand looks after the quality standards of the
food stuff. The staff is responsible for storing and handling the vegetarian
and non-vegetarian food items separately and that to using with appropriate
gloves keeping in mind sensitivities of Indian market.
With the opening of lot of avenues, kiosks are gaining
momentum slowly and gradually within the food and beverage industry. Its
ultimate selling point is as the Low investments required and are really less
and satisfactory returns are quite fair at the same time. It satisfies people of
all the ages, from kids to the old age people by offering variety of food items
keeping in mind the need and taste of the customers and offering lower prices
due to lower costs which definitely help in gaining footfall in busy areas.
