By definition, Kiosks are information and/or service providing open fronted cubicles, used for business purposes. The aim of all kinds of businesses is profit maximization by doing minimum investment. Kiosk model is successfully working towards this aim and is growing at a very fast pace in India. This article will discuss the reasons behind its rising trend keeping in view the two most commonly used Kiosk set ups: Computer Kiosks and Food Kiosks.
Kiosks are increasing in India because of the following reasons:-
1. Small Area is all what we need!
Kiosk set up doesn’t need a big space and area. It can be opened in small space hence overcoming the biggest concern of business men. Computer Kiosks are information providing kiosks that needs smallest set up space as compared to any other kiosks. On the other hand, to set up Food Kiosks one needs a kitchen space for cooking and a counter to deal with the customers. Sitting area is not a requirement and so isn’t the parking space which makes the space requirement minimal.
2. Timely Services without Quality Compromise
Consumer Satisfaction is delivered by the Kiosk Model in two of the most important areas: Time and Quality. The Food Kiosks are known for their express delivery and usually have a limited menu hence maintaining the quality. The Computer Kiosks are highly informative and quick in delivering information. As these are technologically guided, they ensure timely services to the information seekers. They are highly interactive too which makes it more comprehendible.
3. No Extra Investment:
A business man looks for as low investment as possible. When we talk about Food Kiosks, we save on a lot of things like fancy ambience, waiters, cutlery, working on sitting and parking arrangements to name a few. On the other hand, Computer Kiosks may or may not have a resource person to guide the information seekers. With minimal staff the services could be easily provided with no additional investment. Therefore, it won’t be wrong to say that the Kiosk model ensures producers satisfaction too.
4. Highly Profitable
The Kiosk model keeps the producers also happy by increasing profit making capacity of their businesses. With minimal space requirement and no additional investment the Kiosk model is highly profitable. There are Kiosks which are movable hence having temporary set-ups. This feature helps the businessmen move it to the target audience when and where required.
